Neurovine

Giving the tools to improve the cognitive performance

The team at Neurovine has worked with leading experts in the MedTech space, conducted trials in the Digital Health program at the Bruyère Research Institute, and worked with individuals diagnosed with post-concussion syndrome and other injuries

Neurovine is where concussion research is merging with accessible technology for the first time. We believe that returning to normal life after a concussion doesn’t need to be difficult to understand. We’re here to give patients control over their recovery.

My role – lead product designer for the Neurovine first-ever made App

Problem statement

There is no ability today to self-measure and visualize brain health. A concussion is an “invisible injury”. Therefore, doctors tend to provide subjective and vague recovery guidance. Patients feel confused and isolated.

Project Goals

The business goal is to build a brain diary for each patient, by listening to the brain and sharing this diary with the patient and doctor. We empower patients to be actively engaged in their brain health, and physicians can receive the data they need to monitor and guide concussed patients to a faster recovery effectively.

Patients goals:

to represent what our deep tech algorithms are providing to patients and doctors
helping to optimize their recovery in real-time (through visualization of the sessions)
improving their health over time based on machine learning approaches and an advanced database of the brain states

Project constraints

Cardiogram like app

The mobile app “à la Cardiogram” will allow the user to add family members and physicians.

Adapt interface to large data and AI

The app must be able to gather tons of data from millions of patients and create a sophisticated AI engine by classifying this data.

Cardiogram like app

The mobile app then would “personalize” the experience to also have most likely some kind of “chat” interface between physician, user, and caregiver.

Design Process

Business model defining
Competitive audit
Users and stakeholders interview
Information architecture
Solving User's Needs matrix
Build an empathy map
Personas
User stories
Identified happy paths and edge cases
User journey maps
Problem and goal statements
Hypothesis statements
Value proposition

Monetisation Strategy

Similar to how Intel came out with the “Intel Inside” strategy, our monetization will be based on licensing the “Neurovine Inside” IP.

Project Vision

It is important to use vision before starting the UX design process because it helps to establish the overall direction and goals for the project. Vision provides a clear understanding of the purpose and objectives of the project, and helps to align the design decisions with the larger organizational goals.

Industry Report

An examination of the market, user requirements, and the relative merits of other rivals' offerings was the result of an audit I conducted before the UX phase. We utilised this data to create a winning UX strategy that considers user concerns and results in a better-balanced product. In addition to improving the product's usability, this procedure also serves to set it apart from the competition.

You can read the whole report here

The Kano matrix

The Kano model helps me categorise user needs and prioritise design decisions. Performance features increase satisfaction linearly, while basic features are expected and necessary. Delight features, however, increase satisfaction non-linearly and often exceed expectations. Understanding which features belong to each category helped me prioritise design decisions, improve user satisfaction, and set the product apart from competitors. The Kano model helps me identify users' most valuable features and align design decisions with their needs. Find the Kano model here.

Three main actionable insights

I describe three important insights that were confirmed by key stakeholders after conducting research and acquiring the main industry knowledge.

There are many different kinds of medical and non-medical obstacles to going back to work. The most frequently cited medical issues that impede workability are those associated with the mind and brain (i.e., thinking, concentration, and weariness).

The obscurity of the injury, the persistence of symptoms that interfere with work performance, and the absence of advice and guidance all play a role. There were also concerns that RTW support systems were poorly integrated and managed.

Limit screen time and high-performance mental tasks while recovering. Each work block is followed by a short rest to refresh the mind. 30-minute light reading, writing, or problem-solving. Maximum three 10-minute sessions each day. 3 daily session limits

Information architecture

Managing massive amounts of complex and potentially sensitive data, such as those resulting from research and clinical trials, as well as intellectual property and data relating to regulatory compliance, made it essential to construct an efficient information architecture for this project. With the support of a structured and well-designed information architecture, Neurovine me can simplify processes, increase the reliability of data, and broaden its audience. Enhanced judgement is another another benefit of a well-designed information architecture.

Empathy map

We made empathy maps that show an emotional state and general patterns that will help us find the most important insights.
Users are completely exhausted, can talk to doctors all day, and can use electronic devices to control and heal the concussion. Highly attuned to sounds and bright colours.

We've made six personas that represent key user groups, such as doctors, athletes, trainers, and professionals who are working. Creating personas was important for this project because it helped designers and developers learn more about the needs, goals, and behaviours of their users. This helps make sure that products and services are made with the user in mind, which leads to a better experience for the user and a higher rate of adoption.

Personas

User flow mapping

At this point, the user flow sequence that can show us how primary features should be mapped out is of utmost importance, as it helps construct the correct logic of user stories and jobs. Dashboards containing all parameters from IoT devices and representing a very convenient approach are essential characteristics that should be visible to target users.

See the full user flow map in Figma here

Hi-Fidelity wireframes

Three versions of Hi-fi prototypes were created and approved by decision-makers. We have polished it to encompass all user persona pain points and frustrations to make clear user's happy path. Moreover, to get moderated tests on potential users and get additional feedback from physicians.

See the Hi-fidelity wireframes in Figma here

Final designs

These are several completed screens for use in development and moderated usability testing.
You may find the Figma file containing all screens here

Conclusion

In conclusion, Neurovine has successfully merged concussion research with accessible technology to create a groundbreaking medical app. As a healthcare design agency, we have prioritized the user-centered medical design, ensuring that patients have control over their recovery and physicians have the data they need to monitor and guide concussed patients. The healthcare UX design of the Neurovine app allows for self-measurement and visualization of brain health, addressing the issue of concussions being an "invisible injury" and providing patients with clear recovery guidance.

With our innovative medical design, Neurovine has created a digital patient experience that empowers individuals to optimize their recovery in real-time and improve their health over time. The healthcare branding strategies employed by Neurovine, such as their "Neurovine Inside" IP licensing, demonstrate their commitment to providing creative healthcare solutions. Their attention to healthcare visual communication and medical software user interface design ensures that the app can handle large amounts of data and create a sophisticated AI engine.

Overall, Neurovine is at the forefront of our approach in the design thinking in healthcare, revolutionizing the way concussions are understood and treated. The healthcare web design services and healthcare digital marketing efforts further solidify their position as a leader in the field of medical app design and health technology interface.